NON deconstructs real produce using culinary techniques to create drinks with real taste. No booze. Flavour is built from the ground up with key notes of fruit, tannin, salinity and acidity. The ingredients are the highlighted heroes on the label. NON is not dealcoholized wine. NON individually processes each ingredient at their purpose built facility in Cheltenham just south of Melbourne. "NON doesn't try to mimic the mainstream or the traditional taste we associate with wine - instead offering flavours that are delightfully curated and surprisingly versatile" - Harper's Bazaar "The most gastronomic non-alc brand on the planet" - Men's Journal Profile: vibrant red fruit, delicate floral nose, salt undertone.