The Veuve Clicquot Arrow Collection, which offers 29 flagship destinations, retraces a selection of the epic journeys of earliest wine merchants dating back to 1772, pointing the distance from each city to the Maison Veuve Clicquot in Reims. Paired with a NFC tag and QR code, consumers can scan the tin and be taken on an immersive journey into the world of Veuve Clicquot.

Each case of six contains different destinations, ‘Sydney’ is an example of one possible destination