Campari is more than a premium spirit obtained from the infusion of bitter herbs, aromatic plants, and fruit in water; it's a drinking experience. With its vibrant red colour, intense aroma, and inspiring flavour, it has always been a symbol of intrigue and pleasure. An essential ingredient for a variety of well-known and much-loved classic cocktails, like the Negroni and the Americano, it also works well in easy mixed drinks such as the Campari Spritz and Campari Tonic.