Gentleman Jack Double Mellowed Tennessee Whiskey honors our founder, Jasper Newton Jack Daniel.As the Gentleman Distiller of Lynchburg, Tennessee, Mr. Jack insisted on charcoal mellowing his whiskey even though it was a time-consuming step in the process. It's this extra level of care that makes Jack Daniel's Tennessee Whiskey so smooth, and makes Gentleman Jack doubly so: because it is mellowed not once, but twice. Enjoy Gentleman Jack neat, on the rocks, or in your favorite classic cocktail.