In Friulian language “Primarûl” means firstborn, progenitor, the first among the first ones.

The first of all: the first grapes to be picked by the founder Daniele Venica and the first grape-must to be vinified by him. In Friuli the most consumed white wine, the firstborn in the heart of this land’s people. The “taj di blanc” of Friulians par excellence. This is the name that Gianni and Giorgio Venica, for the company’s first 90 years anniversary, wanted to give to our Friulano, in honor to the same grape variety and to their grandfather Daniele.