A collaboration between Italian TV journalist Bruno Vespa & winemaker Riccardo Cottarello, it is their passionate mission to raise the quality and critical opinion of Primitivo (and the wines of Apuglia) to be the equal to the more famous Northern cousins – Barolo, Brunello and Chianti. Their mission is to produce the best red wines South of Rome. Bruno Vepsa gave this wine him name because he wanted consumers to approach it with confidence - in both the quality and the selling price.